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ABOUT ME

I've worked in Commercial Graphics and Marketing for the last 20 years. Leveraging my marketing and graphics college degree, I've been able to learn a lot about the science of design and how consumers purchase products - like books!

I USE THAT EXPERIENCE TO HELP YOU.


 

I apply all that marketing and design experience into your cover. We will work collaboratively together to find out what sells in your genre, what you really like, and what you want on the cover. 

WHY SHOULD THAT MATTER TO YOU?

Understanding the psychology of buying habits, how color affect buying moods, understanding the science of how an eye moves through a marketing piece, and ultimately how to sell a product. I've taken all of that experience and understanding of how to sell to a target audience and paired it with my passion for art, graphic design, and creating beautiful things.

I've designed over 300 incredible book covers for authors AND publishers looking to stand out of the crowd, including LMBPN Publishing, Aethon Books, Craig Martelle and Michael Anderle. These covers are hand-crafted with extreme care, combining elements of their story and the genre itself to create something that fits so well in their potential reader's mind. How do I do this?

I SPEND NEARLY AS MUCH TIME RESEARCHING YOUR PROJECT AS I DO PRODUCING IT.


 



That's right. My marketing background screams at me from the void, telling me to understand my target market before creating a piece of art for a client. Here's where I bring my experience to bear for you. As an author, you've become an expert on your world, the things in it, the plot that binds it, etc. However, visualizing that world for you is my job. My job is not to make you a poster or a battle scene mural of your book. 
 

MY JOB IS TO GET PEOPLE WHO LOVE BOOKS SIMILAR TO THIS TO CLICK ON YOURS.

 



I promise you one thing - I will do my research. I will look into your book description, your blurb, your understanding of genre. I will force you to take a hard look at what you think your genres are. At that point, I'm going to have you select covers from the CURRENT top 50 of those genres that you love. Why? I want to see what you like about covers that readers are currently buying.

I can't stress this enough. What a reader is purchasing can depend on trends. Some genres are more stable than others. Urban Fantasy, for example, runs through many sub-genre trends (think Academy, Reaper, Shifter, etc) that trend upwards. Science fiction may be really in a timeline that shows more of a female character than a ship battle, or could be into battle scenes instead of showing planetscapes. These things shift over time. If you want to sell, you need to hit what's hot.

I've worked with some of the top authors and publishers in many genres. I've created over fifty bestselling covers and even more "Top New Releases". I understand the ins and outs of how to make your cover marketable and I love teaching those insights to my clients. Most of my work with my clients is from repeat business - authors that realize how easy I am to work with and keep coming back over and over again for more covers as theirs continue to sell well
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DO YOU WANT TO BUILD A COVER WITH ME THAT WILL SELL YOUR BOOK?

 




Do you want a laser focus - researched through marketing science - on your genre?

I can provide any or all of the following graphic elements for your book once final files are delivered. Options are available that include a variety of options. Only need an ebook? It's definitely cheaper that way. Need the whole package?

 

I CAN BUILD YOU EVERYTHING YOU NEED FOR SUCCESS.

 

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© 2020 RYAN SCHWARZ. ALL RIGHTS RESERVED.

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